I create clear paths through complicated systems.
I’m a London-based UX Researcher and Designer with 7+ years of experience delivering quan/qual data insights on the design and performance of digital products.
Selected work
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01Fintech · Research & product design · 2025
Deseret First Credit Union
Lifting new-account completion from an 8% baseline toward a 30% target.
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02Government · Sole designer · 2022
Patent Public Search
A basic search for a complex public patent database, shipped in six weeks.
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03Mobile app · Freelance · 2022
Zestipy App
A home feed and recipe views for a social recipe app.
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04Government · Enterprise · 2022
HR Staffing Portal
One portal to request, track and approve federal hires.
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05Print & graphic design · 2022
Previous Design Work
Brochures, internal documents and exhibition materials.
About
I'm Sydney, a UX designer who has worked across government, financial services and consumer apps. Most recently I was the sole UX designer on a product team at Deseret First Credit Union, before starting a graduate programme at the London School of Economics.
My work runs from user interviews, surveys and heat mapping through to personas, journey maps and shipped interfaces, often on tight timelines and inside existing design systems.
Take a look at my work, and if you're interested, I'd love to chat more.